The Power of Store Ambiance and Sensory Cues

By  Penny Benedict | 

Unmistakable Ambiance

As viewers enter the Richard Mille watch boutique in Paris, their senses are inundated with beauty. Large glass panels are etched with details of the emblematic RM tourbillon, giving viewers the sensation that they might be entering the heart of the watch itself. Extreme elegance buoys buyers through the store, with black leather chairs, Macassar ebony, and brushed steel accents. The impact is palpable.


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Keys for Change: Small Businesses Making a Big Impact (Part 2)

By  Penny Benedict |   | Posted in " Marketing, Print "

Connor’s Collision Center of Richmond, Virginia, was looking for a way to build a charitable culture in their business, so they launched the “Recycled Rides” program and began donating rehabbed vehicles to individuals nominated by the community.

In part 1 of this series, we explored the story of one changed life (Georgette Carter) and the way businesses are strengthened through innovative corporate giving.


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Keys for Change: Small Businesses Making a Big Impact (Part 1)

By  Penny Benedict |   | Posted in " Marketing, Print "

The winter of 2013 was a hard one for Georgette Carter.

As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford Contour arrived from the Connor Brother Collisions “Recycled Rides” program.

Conner Brothers of Richmond, VA, overhauls donated cars and awards them to people who have been nominated by community members. Carter said her heart was rehabilitated almost more than the car she received:


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Printed Gifts Are Perfect Any Time of Year

By  Penny Benedict |   | Posted in " Marketing, Print "

Providing your customers with a small memento of your business is one of the best ways to keep your brand top-of-mind.

However, many business owners struggle with ideas about what they can use as gifts that are cost-effective, memorable, and useful to their clients. There are plenty of options on the market today in terms of promotional products, but a thoughtful printed gift may be the ideal option for your business.


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Color Combinations that Tax the Brain

By  Penny Benedict |   | Posted in " Marketing, Print "

Easy on the Eye

Humans are creative beings, and one of our favorite ways to express ourselves is through words.

Words can bring sweetness to the soul, arouse dormant hunger, or give voice to beauty in the world.


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Customize Printed Mailings to Maximize Your Impact

By  Penny Benedict |   | Posted in " Marketing, Print "

One of the best ways that brands can engage their customers is by making people feel valued and unique.

Brands that are able to provide their customers with this feeling of connection are going to be one step closer to creating true advocates for their brand.

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3 Keys to Build Better Workplace Morale

By  Penny Benedict |   | Posted in " Working and Self Care "

Did you know October 7 is “Worldwide Smile Day?”

Smile day is celebrated on the first Friday of October, dedicating twenty-four hours to smiling and acts of community kindness. Why? In a “bad news” world, a little dose of joy goes a long way. Gretchen Rubin certainly believes this.


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The Enduring Impact of Print

By  Penny Benedict |   | Posted in " Marketing, Print "

The Enduring Impact of Print

The 1960s gave us many iconic classic cars, but perhaps none is more legendary than the Aston Martin driven by James Bond (Sean Connery) in the 1964 film, Goldfinger.


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Why Aesop Would Have Been More Successful Than Bill Gates Today

By  Penny Benedict |   | Posted in " Working and Self Care "

An ancient Greek storyteller and fabulist, Aesop is thought to have been a slave who eventually acquired his freedom by reciting clever moral fables involving animals with human characteristics.


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Make a Big Impact with Foldable Printed Mailers

By  Penny Benedict |   | Posted in " Marketing, Print, Promotional Product "

Make a Big Impact with Foldable Printed Mailers

Creating a printed mailer is one of the best ways to get your message across to a wide variety of individuals, but how can you be sure that your message isn't lost among the raft of bills and magazines that tend to litter every mailbox in America?


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