Keeping Employees Engaged During the Dreaded Month of January

By  Penny Benedict |   | Posted in " Working and Self Care "

Keeping Employees Engaged During the Dreaded Month of January

Returning to work after the fun and exciting Christmas season can feel like an uphill battle. If you really want to keep your employees happy, healthy, and engaged during the dreaded month of January, there are a number of essential things to keep in mind.


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Understanding Intent versus Impact in the World of Marketing

By  Penny Benedict |   | Posted in " Marketing, Promotional Product, Working and Self Care "

Understanding Intent versus Impact in the World of Marketing

It is essential to understand as much about your audience as possible, especially the differences between "intent" and "impact" in the world of marketing.


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Using Continuity to Strengthen Your Branding Efforts

By  Penny Benedict |   | Posted in " Promotional Product, Working and Self Care "

Your brand is a lot more than just a name or a logo. It's the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn't your products or services (though, to be fair, they do help quite a bit) - it's this idea of the larger brand itself.


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The Lessons Taught by The Movie "Office Space"

By  Penny Benedict |   | Posted in " Working and Self Care "

Close your eyes and picture this: On your early morning commute, you get stuck in bumper-to-bumper traffic. Your senses are bombarded with horns honking, the sound of breaks squeaking, and the pungent smell of exhaust. Your reward for making it through this mess isn't much better. Your individual cubicle awaits, lit only by artificial lights which have a way of making you look sick and feel hopeless.


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Visuals Need a True Narrative For Maximum Effectiveness

By  Penny Benedict |   | Posted in " Working and Self Care "

Visuals Need a True Narrative For Maximum Effectiveness

Human beings are visual learners, which is part of why visual communication is so effective (and important). Whether you're talking about a B2C or B2B situation, marketing presentations allow your message to transcend the world of more straightforward marketing tactics and take on a whole new potential audience at the same time.


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Repeat Success is No Small Achievement

By  Penny Benedict |   | Posted in " Working and Self Care "

Repeat Success is No Small Achievement

Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends' band as a teenager.


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Healthy Employees Are Productive Employees: Why to Incentivize Health at Work

By  Penny Benedict |   | Posted in " Working and Self Care "

Healthy Employees Are Productive Employees: Why to Incentivize Health at Work

Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises. 


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Maintaining a Work/Life Balance: Why Perspective Is Key

By  Penny Benedict |   | Posted in " Working and Self Care "

work-life-balance

Work/life balance? No problem, right? But then those daily tasks start to add up and your nights start getting longer. You start going in on the occasional Saturday, then the "frequent" Saturday. Pretty soon you're so bogged down with your "to-do" list that you can't even think about taking that vacation with your family.


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Print Advertising is Like Printing Money

By  Penny Benedict |   | Posted in " Print "

Print Advertising is Like Printing Money

Wouldn't it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here's a little secret that feels like printing money: print advertising.


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What Leadership Really Means in the Era of Working Remotely

By  Penny Benedict |   | Posted in " Working and Self Care "

What Leadership Really Means in the Era of Working Remotely

More employees are working remotely than ever before. According to research conducted by GlobalWorkplaceAnalytics.com, roughly 50% of the workforce in the United States holds a job that is "compatible" with at least partial telework. Of those people, about 20 to 25% of them actually do work remotely at some frequency.


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