Get Proactive With These Summer Marketing Ideas for Outdoor Events

By  Penny Benedict |   | Posted in " Marketing "

With school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people.


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Branding Equity: What It Is and How to Build It

By  Penny Benedict |   | Posted in " Marketing, Print, Promotional Product "

Carl is a business owner who is experiencing firsthand just how much the internet has revolutionized the consumer buying process. It used to be that a simple look at your products' features was enough to sway consumers to make a purchase. But now, it's all about the brand.


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Every Extrovert Can Learn to Listen

By  Penny Benedict |   | Posted in " Working and Self Care "

The Courage to Connect

When research professor Brené Brown opened up to a TedxHouston audience about shame, vulnerability, and courage, she had no idea her message would become one of the most wildly popular TEDx talks of all time (with over 24 million views).


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Is Your Marketing Actionable??

By  Penny Benedict |   | Posted in " Marketing "

Is Your Marketing Actionable

One of the traps that even seasoned marketing veterans often fall into involves crafting collateral that has far too much information for its own good.


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Print Marketing Is About Selling Value, Not Services

By  Penny Benedict |   | Posted in " Marketing "

There's a common misconception that far too many marketers have that needs to be put to rest once and for all.

A lot of people still seem to think that if you're really going to carve out a stronger competitive advantage for yourself in an increasingly crowded marketplace, you need to make your services appear objectively better than everyone else's.


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How Self Care CanHelp Make You a Better Employee

By  Penny Benedict |   | Posted in " Working and Self Care "

How Self Care Makes You a Better a Employee

The Importance of Work/Life Balance: How Self Care Makes You a Better Employee

Because of the speed at which the economy moves, slowing down feels like something that isn’t possible. We have multiple methods of instant communication, faster processes, and higher production demands. It is really easy to be on call around the clock in the never-ending quest to tame the to-do list. The reality is working with limited breaks actually makes us less productive.


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How Has the Internet Changed Lead Generation?

By  Penny Benedict |   | Posted in " Marketing "

How Has the Internet Changed Lead Generation?

There is no denying that technology has greatly revolutionized lead generation, especially in regard to the internet. Gone are the days of having to cold call prospects and knock on their doors. Sure, these tactics still work, but business owners are continually finding ways for lead generation to be more cost-efficient and effective. For now, let's take a quick look at how the internet has changed lead generation and the many reasons you need to be taking advantage of technology to expand your customer base.


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Post-Show Followup Techniques You Will Want to "Borrow"

By  Penny Benedict |   | Posted in " Marketing "

Post-Show Followup Techniques You Will Want to "Borrow"

Trade shows are one of the most exhausting, yet exhilarating, ways to spend your marketing dollars. You not only get to meet with your customers face-to-face, but you can also see what your competitors are up to, get great ideas for the future, and generally feed off the energy on the show floor.


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How to Turn Negativity into Inspiration

By  Penny Benedict |   | Posted in " Working and Self Care "

How to Turn Negativity into Inspiration

It's easy to look at successful businesspeople and feel jealous of what they've accomplished. They make it look so easy that you wonder why you're not having the same level of success in your life and career. However, what you may not see is the hundreds of times they've had their ideas shot down, been passed over for a promotion, and just generally rejected in their lives.


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3 Opportunities for Better Customer Follow-up

By  Penny Benedict | 

3 Opportunities for Better Customer Follow-up

Have you ever considered an online purchase but been put off by taxes or shipping costs? That’s what a Reddit user (Doug D.) experienced when he fell in love with a sweatshirt from Archrival Clothing. Doug, a UK resident, added the item to his cart, but was disappointed to find he couldn’t get Archrival’s alluringly low shipping prices since the company was based in the US.


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